Ingredients: pasteurized milk, sugar, rice flour, carob gum, natural dye and vanilla extract

Weight: 240g

Shelf life: 6 months at -18C

MoMochi Tender Vanilla is the brand’s classic, universally appealing flavor that showcases the core idea of “ice cream in rice dough” in its purest, most accessible form. Each box contains six portions of vanilla mochi ice cream, each weighing around 40 grams, with a center of natural dairy ice cream flavored with vanilla and enveloped in a thin, elastic rice‑dough coating. The sensory profile focuses on gentle sweetness and a soft, creamy texture, with vanilla providing a familiar and comforting flavor that is easy to pair with coffee, fruit, or other desserts. In the visual identity, Tender Vanilla is associated with light, warm shades and soft graphic elements, reinforcing the perception of a delicate, friendly dessert suitable for any age group. The product is designed to be a safe “first contact” with the mochi format for consumers unfamiliar with the category, offering all the textural novelty of sticky rice dough without the intensity of more exotic flavors. As with other MoMochi items, Tender Vanilla is produced using whole‑milk ice cream and a carefully calibrated ratio between the creamy core and the rice shell, ensuring that the dough does not dominate the flavor experience. For HoReCa, this SKU works well as part of dessert assortments, tasting sets, and kids’ menus, because its mild taste pleases a wide audience and can be decorated with sauces, berries, or chocolate to create signature plates. For retail customers, MoMochi Tender Vanilla is positioned as a versatile home dessert: it can be served on its own, combined with fruit salad, or used as a decorative element on cakes and ice‑cream platters. The brandbook often links vanilla to themes of tenderness, nostalgia, and cozy moments, which fits with MoMochi’s broader emotional messaging about small everyday pleasures and self‑care rituals. This product thus plays a key role in building the brand’s penetration into mainstream households, acting as an anchor flavor in multi‑packs and as a reliable choice for repeat purchases.