SmartBar Group LLC is a Moscow-based Russian manufacturer and distributor specializing in healthy nutrition products, particularly protein bars, cereal bars, granola, and functional food items. It was established as a commercial entity in October, 2008.
Business Operations and Products
The company's core business model centers on wholesale trading of sugar, chocolate, and confectionery products. SmartBar Group maintains a diverse product portfolio featuring multiple proprietary brands including SmartBar, Musler, ChefDeFrance, Vitaleto, and functional food products. Their product range encompasses protein bars designed for athletes, cereal bars, muesli and granola breakfast products, dessert bars, and organic variants without added sugars or preservatives.
The company's formulations are co-developed with the Research Institute of Nutrition, ensuring scientific backing for their nutritional profiles. Products are marketed as suitable for sports nutrition, daily snacking, and maintaining healthy lifestyle habits, with some variants containing up to 14 grams of protein per serving.
Manufacturing and Production Capabilities
The company provides contract manufacturing services for private label products, serving major Russian retail chains and export markets. Their production capabilities include custom formulation development, unique packaging design, and comprehensive logistics support for domestic and international distribution.
Market Position and Recognition SmartBar Group has established itself as the #1 brand by recognition in Russia according to Nielsen research. The company maintains ECO and ORGANIC certifications for its product lines. Their products are distributed across 47 regions in Russia and exported internationally. The organization actively participates in major industry exhibitions, including the International Private Label Show, showcasing innovations in healthy nutrition products.
The company operates retail and wholesale channels through their website smartbar.ru. For business inquiries, they provide dedicated contact channels including wholesale partnerships and private label manufacturing services.